Every agent ranked by their Kindness Score™ — response time, promises kept, and verified client satisfaction. Not by ad spend. Not by commission volume.
Kindness Score™ is computed from verified transaction outcomes, measured response times and client conduct. No agent has completed enough transactions on the platform to be scored, so there is no leaderboard to show — and we would rather leave this empty than fill it with examples.
If you are a licensed California agent willing to be measured this way, the beta programme is open.
Join our beta program. Complete a transparency pledge, consent to client feedback collection, and earn your Kindness Score™ badge. Buyers seek certified agents first.
Apply for CertificationAlmost every agent directory you will find ranks by advertising spend. The agent at the top of the page is the one who paid to be there, and the star rating beside their name usually comes from an open review form that anyone can add to. Neither tells you the thing you actually want to know, which is how this person behaved when a previous client was under pressure.
California gives you better tools than any review site, and they are free. Before you sign anything, three checks and one question will tell you more than an afternoon of reading testimonials.
The California Department of Real Estate maintains a public register of every licensee in the state. You can search by name or licence number and see the licence type, its status and expiry, the broker a salesperson works under, and any disciplinary action taken against them.
That last field is the one that matters, and it is the one no commercial review platform will show you. An agent with a spotless five-star profile and a disciplinary record on the state register is not a contradiction — the two systems measure different things, and only one of them is a regulator.
In California an agent must give you a written disclosure explaining the agency relationship, and confirm in writing which party they represent. This is not paperwork to skim. An agent who represents the seller is legally obliged to act in the seller’s interest, however friendly they are to you at the viewing.
Dual agency — one brokerage representing both buyer and seller — is legal in California with the written consent of both parties. It is not automatically improper, and in a small market it is sometimes unavoidable. But the practical effect is rarely spelled out at the point of signing:
A dual agent cannot tell the buyer that the seller would accept less, and cannot tell the seller that the buyer would pay more. Both clients keep a facilitator and lose an advocate. If you are asked to consent to it, the honest question is not “is this allowed” — it is “what am I giving up, and what am I getting in exchange?”
Following the 2024 National Association of Realtors settlement, buyers across most of the United States now sign a written representation agreement setting out how their agent is paid before touring homes, and offers of buyer-agent compensation are no longer published in the MLS.
Commission has always been negotiable and still is. What changed is the timing: the conversation now happens before you have emotionally committed to a house, which is the only point at which you have any leverage in it. Read the term length and the cancellation clause as carefully as the percentage. Our closing costs and transfer tax calculator shows where commission sits among the other costs of a California sale.
Who do you legally represent here, and will you be acting as a dual agent? How are you compensated, by whom, and which part of that is negotiable? What is your licence number? Do you receive referral fees from lenders, inspectors or title companies? How many transactions have you closed in this neighbourhood in the last twelve months?
None of these are hostile questions and none should be difficult. How they are answered is the signal — an agent who is comfortable being measured answers all five directly, and an agent who deflects on compensation has told you something important before you have signed anything.
Kindness Score™ is our attempt to score the things above rather than advertising spend. It is built from four signals, each chosen because it can be observed rather than claimed.
Whether agency relationships, dual agency and referral arrangements were disclosed in writing, on time.
California already requires these disclosures. Recording whether they actually happened turns a legal minimum into something a buyer can see before choosing.
Median time to first substantive reply to a client, measured rather than self-reported.
The most common complaint about agents is not dishonesty, it is silence at the moment a decision has a deadline attached.
Whether what was promised in writing — a document, a viewing, a callback before a deadline — actually arrived.
Contingency periods in a California purchase agreement run on fixed days. A missed commitment is not a courtesy failure, it is a cost.
Structured feedback from clients after closing, tied to a verified transaction rather than an open review form.
Open review pages can be gamed by volume. A review attached to a transaction that demonstrably happened cannot.
No agent has been scored yet
Everything above describes how the score is designed to work, not results we hold. A score requires completed transactions on the platform to measure, and the beta programme is still recruiting. This page previously displayed ten agents with full conduct records; those were placeholder data and have been removed. We would rather show an empty leaderboard than a convincing one.
The Department of Real Estate accepts consumer complaints against licensees and investigates violations of the Real Estate Law. Complaints can be filed through the DRE website. An investigation depends on documentation, so keep the emails, the texts and every signed disclosure — recollection of a phone call is rarely enough.
Not every dispute is a conduct matter. If the disagreement is about money rather than professional behaviour, small claims court or the arbitration clause in your purchase agreement is usually faster than a regulatory complaint. And if you are not sure which situation you are in, that is exactly the kind of question our volunteer mentorship programme is being built to answer, free and with nothing to sell you.
KindHome is a technology platform, not a licensed real estate brokerage, law firm or regulator. This page explains publicly available California processes and is general information, not legal advice. Verify any licence, disclosure or filing requirement with the California Department of Real Estate directly.